Game Pass Ultimate has become too expensive for too many players. Starting today, we’re dropping ...
Watch the Original
Engagement Metrics
About the Creator
Asha Sharma is the CEO of Xbox, known for her strategic leadership in gaming and direct communication style via memos and announcements. Her credibility stems from her executive role at Microsoft, where she has driven key decisions like Game Pass pricing adjustments. She frequently addresses player feedback transparently, building trust in the gaming community.
What's This About?
This post announces a significant price reduction for Xbox Game Pass Ultimate from $29.99 to $22.99 per month, alongside PC Game Pass dropping to $13.99, responding to feedback that subscriptions had become too expensive. It also reveals that future Call of Duty titles will no longer launch day-one on Ultimate but join about a year later during the following holiday, while current titles remain available. The update emphasizes Xbox's commitment to evolving Game Pass based on player needs, following a leaked internal memo.
🔥Why It's Trending
The announcement is trending due to the shock value of Xbox's first-ever Game Pass price cut after recent increases, directly addressing widespread complaints about affordability. Timing aligns with immediate implementation and follows a leaked CEO memo, sparking debates amid 2026 expansions and tier changes. Gamers are reacting strongly to the Call of Duty day-one exclusion, fueling discussions on subscription value.
💡Fun Facts
- 1This marks the first price drop for Game Pass Ultimate since its inception, reversing hikes from $20 in 2024 to $30 last year.
- 2PC Game Pass is also reduced to $13.99 from $16.49, effective immediately with regional variations.
- 3The change follows a leaked memo from CEO Asha Sharma admitting Game Pass was 'too expensive for players'.
- 4New games like Little Rocket Lab and Vampire Survivors: The Turbo Wild Card join Game Pass on April 21st.
- 5Ultimate now includes perks like Fortnite Crew ($11.99 value) and up to $100 yearly in rewards points.
📚Read More
← Swipe to see more →
More Trending on Twitter
Full-time. #CFC | #BHACHE https://t.co/pcJn1O2I8Q
Full-time. #CFC | #BHACHE https://t.co/pcJn1O2I8Q
by Chelsea FC
🚨 Liam Rosenior: “You are playing for Chelsea, I am managing Chelsea and if you can't handle tha...
🚨 Liam Rosenior: “You are playing for Chelsea, I am managing Chelsea and if you can't handle that, you shouldn't be here”. “That was an unacceptable performance”. https://t.co/pDvI4nQblg
by Fabrizio Romano
🚨3️⃣ Brighton make it three against Chelsea! Who’s been your Man of the Match? https://t.co/nPg...
🚨3️⃣ Brighton make it three against Chelsea! Who’s been your Man of the Match? https://t.co/nPgJUACIWP
by Fabrizio Romano