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Styled for success. Tommy Hilfiger x Liverpool Football Club. @LFC @LiverpoolFCW https://t.co/gD...

By Tommy Hilfiger

Posted January 9, 2026

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Styled for success. Tommy Hilfiger x Liverpool Football Club.

@LFC @LiverpoolFCW https://t.co/gD...

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Engagement Metrics

323,909

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15,974

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136

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2,595

About the Creator

Tommy Hilfiger is a globally recognized American fashion brand founded by designer Tommy Hilfiger, known for its classic, preppy, "modern American" style and strong pop-culture presence. The brand frequently collaborates with major cultural and sports entities, enhancing its credibility at the intersection of fashion, lifestyle, and entertainment.[2][5] Its campaigns often blend heritage-inspired design with contemporary storytelling and high-profile ambassadors.[2][5]

What's This About?

This content announces and showcases the new **Tommy Hilfiger x Liverpool Football Club** global partnership, with the slogan "Styled for success" underscoring a focus on off-pitch style and professional image.[1][2] The collaboration sees Tommy Hilfiger dressing Liverpool’s men’s and women’s teams, as well as select staff, for campaigns and select matchdays, integrating the brand’s modern American classics into the club’s visual identity.[1][2][5] The partnership emphasizes football as a cultural platform, merging fashion, heritage, and fandom through curated collections, capsule drops, and storytelling around key moments in the season.[2][3][5] The post itself is part of the launch buzz, amplifying the partnership to fashion and football audiences on social media.

🔥Why It's Trending

The post is trending because it marks a **first-of-its-kind global partnership** between a major fashion label and Liverpool FC, one of the world’s most followed football clubs, drawing attention from both sports and fashion communities.[2][3][5] Fans are reacting to the fresh off-pitch looks, the visibility of star players in campaign imagery, and the broader movement of football clubs embracing high-end lifestyle branding.[1][2][5] The scale of the deal and striking launch visuals, including the largest Tommy Hilfiger flag unfurled at Anfield, add to its shareability.[2][5]

💡Fun Facts

1This is Tommy Hilfiger’s **first-ever club football partnership**, making Liverpool FC the brand’s debut team partner in world football.[2][5]
2The launch at Anfield featured the **largest Tommy Hilfiger flag ever produced**, measuring about 101 x 65.6 meters and covering the pitch.[2][5]
3The giant launch flag fabric was later **donated to the Silly Goose Foundation**, connecting the campaign to a charitable, textile-focused initiative led by a young LFC fan.[2]
4The partnership spans both **Liverpool’s men’s and women’s teams and key backroom staff**, highlighting a club-wide lifestyle and image strategy rather than just focusing on star players.[2][3][5]
5Tommy Hilfiger has recently deepened its sports footprint, including a **multi-year deal with the Cadillac Formula 1 team**, signaling a broader push into premium sports partnerships beyond football.[4][7]

📚Read More

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LFC celebrates landmark new partnership with Tommy Hilfiger – a first in world football - Liverpool FC

Liverpool FC is thrilled to announce a new global partnership with American fashion brand TOMMY HILFIGER, bringing together two cultural icons.

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Liverpool & Tommy Hilfiger Announce New Partnership - SoccerBible

Two cultural heavyweights collide as Liverpool FC and Tommy Hilfiger have announced a new partnership. It sees the American fashion icon making its first-ever move into club football, aligning with the Reds to shape a fresh style vision for the modern game.

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