Xbox CEO Asha Sharma announced that Game Pass Ultimate will drop from $29.99 to $22.99 per month ...
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Dexerto is a prominent gaming and esports news outlet known for delivering timely updates on industry developments with a fast-paced, engaging style. They focus on breaking news, rumors, and analysis, often using sensational headlines to capture attention. Their credibility is solid within the gaming community, backed by a large following and frequent citations by other media.
What's This About?
The Twitter post from Dexerto highlights Xbox CEO Asha Sharma's announcement of a significant price cut for Xbox Game Pass Ultimate, dropping from $29.99 to $22.99 per month, alongside reductions for PC Game Pass from $16.49 to $13.99[1][3]. It also notes that new Call of Duty games will no longer launch day one on Game Pass, signaling shifts in Microsoft's subscription strategy. This comes after Sharma's internal memo admitting Game Pass has become too expensive, aiming to improve value and subscriber growth amid recent price hikes[2][3][4]. Key themes include pricing adjustments, service evolution, and responses to player feedback.
🔥Why It's Trending
The post is trending due to the rare price drop for Game Pass after years of increases, exciting Xbox fans amid economic pressures on subscriptions. The timing aligns with Sharma's recent CEO appointment and her candid memo leak, amplifying buzz around Xbox's strategic pivot. Revelations about Call of Duty day-one exclusions add controversy, sparking debates on Game Pass's future.
💡Fun Facts
- 1This is the first Game Pass Ultimate price cut in over 8 years, reversing hikes that reached $29.99/month[1].
- 2Asha Sharma announced it directly on social media before an official Xbox Wire post to boost fan engagement[1].
- 3Xbox reportedly earns $5 billion annually from Game Pass, with nearly $1 billion in profits, motivating subscriber growth via lower prices[1].
- 4Sharma's leaked memo called for a 'better value equation' and long-term flexibility in the service[2][3][4].
- 5Game Pass Ultimate price was last raised to $19.99 in 2024 from $16.99 before further increases[3].
📚Read More
https://www.theverge.com/2026/4/21/xbox-game-pass-memo-asha-sharma
https://www.gamespot.com/articles/game-pass-is-too-expensive-and-it-will-change-xbox-ceo-says/1100-6539369/
Report: New Xbox chief says Game Pass
According to an internal memo to Xbox employees obtained by The Verge, Asha Sharma, Microsoft
https://news.xbox.com/en-us/2026/04/21/game-pass-price-update/
https://www.ign.com/articles/xbox-game-pass-price-cut-announced
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