Eric Nam 에릭남 - How The Fire Started (Official Music Video)
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About the Creator
Eric Nam is a Korean-American singer-songwriter, YouTuber, and TV host known for his soulful pop-R&B music and charismatic online presence with over 3 million YouTube subscribers. His style blends heartfelt lyrics with cinematic visuals, often drawing from personal experiences, establishing his credibility through consistent chart success and collaborations with global artists. He gained fame via YouTube covers before transitioning to original music and reality TV appearances.
What's This About?
This is the official music video for 'How The Fire Started,' Eric Nam's new single released on March 3, 2026, featuring a cinematic Western theme set at a high-stakes rodeo showdown. The lyrics explore themes of betrayal, empowerment, and moving on from toxic relationships, with lines like 'How can you turn and walk away from a fire you started' emphasizing self-worth and resilience. The video stars reality TV personalities from The Traitors including Rob Rausch, Maura Higgins, Natalie Anderson, Ron Funches, and Yam Yam Arocho, adding a layer of crossover appeal.
🔥Why It's Trending
The video dropped just yesterday on March 3, 2026, sparking immediate buzz among K-pop, pop fans, and The Traitors viewers due to its star-studded cast of reality TV contestants. The fresh Western-themed visuals and empowering breakup anthem resonate amid rising interest in Nam's music post his reality TV stint. Hashtags like #ericnam and #thetraitors are amplifying shares on social media.
💡Fun Facts
- 1The music video was filmed at Shadow Hills Ranch and directed by Blythe Thomas, featuring a full crew including VFX artist Max Colt and colorist Avery Niles.
- 2Songwriters include Jason Yik Nam Wu, Mags Duval, and Danny Silberstein, produced by Rabitt and released under The Eric Nam Company.
- 3Guest stars are all from The Traitors US/UK casts: Rob Rausch (runner-up S2), Maura Higgins (S2), Natalie Anderson (winner S1), Ron Funches (S1), and Yam Yam Arocho (S1 winner).
- 4Lyrics repeat the powerful hook about not owing anything to someone who 'started the fire' of emotional damage.
- 5Eric Nam promoted presaves and streaming starting March 3 via YouTube Shorts.
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Eric Nam Drops 'How The Fire Started' Today that Captures a Scorching Tale Of Betrayal
Singer-songwriter and actor Eric Nam is making a bold move. At 2 p.m. today , he released his digital single “How The Fire Started” on global streaming platforms.
- YouTube
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