ILLIT (아일릿) 'NOT ME’ Official MV
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About the Creator
HYBE LABELS is a leading South Korean entertainment company under HYBE, renowned for producing high-quality K-pop music videos with innovative visuals and choreography. Their style features polished production, vibrant aesthetics, and global appeal, as seen in collaborations with top directors like Yunah Sheep. As the official channel for ILLIT under BELIFT LAB, they hold high credibility in the K-pop industry with massive viewership and fan engagement.[1][4]
What's This About?
This is the official music video for 'NOT ME' by ILLIT, a South Korean girl group under BELIFT LAB, released as the B-side track on their first single album NOT CUTE ANYMORE on November 24, 2025. The song is an upbeat pop track exploring themes of self-identity, rejecting labels like 'Nerd,' 'Goddess,' or 'Duck,' and embracing multifaceted personalities with catchy hooks like 'That’s not my, not my, not my name.' Produced by Executive Producer Kim Taeho, Creative Director Heu Serian, and Director Yunah Sheep, it promotes the group's album via Weverse Shop integration and showcases ILLIT's playful, bold character.[1][4]
🔥Why It's Trending
The MV premiered on February 6, 2026, sparking immediate buzz as it's ranked among the most-liked K-pop group music videos for February Week 1, driving viral shares on social media. ILLIT's growing popularity post their 2024-2025 releases like SUPER REAL ME and bomb, combined with fresh content from a HYBE subsidiary, fuels fan excitement and streaming surges. Global K-pop trends amplify its reach via platforms like Weverse, TikTok, and YouTube.[1][6]
💡Fun Facts
- 1The MV promotes albums with exclusive YouTube gifts, directing fans to Weverse Shop via a bottom-left icon.[1]
- 2'NOT ME' lyrics highlight diverse fan nicknames for ILLIT members, emphasizing their limitless possibilities.[4]
- 3ILLIT has a dedicated Japan Twitter account, reflecting strong international fanbase expansion.[1]
- 4The group follows successful releases like I'LL LIKE YOU (2024) and bomb (2025), building to NOT CUTE ANYMORE.[4]
- 5Transcripts show playful multilingual elements, mixing English and Korean for global accessibility.[1]
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