&TEAM 'We on Fire' Official MV
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About the Creator
&TEAM is a multinational K-pop boy group under HYBE Labels' YX LABELS, debuting in 2022 with a global fanbase known as CHOICE. Their content features high-production music videos blending intense choreography, stunning visuals, and thematic storytelling in a dynamic, energetic style. As a HYBE subsidiary act, they maintain high credibility through collaborations with top directors like Hobin and producers in the industry.[2][3]
What's This About?
This is the official music video for 'We on Fire,' the title track from &TEAM's 3rd Japanese EP of the same name, released on April 13, 2026, featuring Korean versions of prior hits like 'Bewitched' and 'HOTLINE.' Directed by Hobin of A Hobin Film, the MV showcases explosive choreography, stunt work, advanced VFX including AI elements, and a large production team handling cinematography, lighting, SFX, and art direction. Key themes revolve around fiery passion, unity, and high-energy performance, expanding &TEAM's musical palette with rock, trap, and upbeat elements.[1][2][3][5]
🔥Why It's Trending
&TEAM's 'We on Fire' MV dropped today, April 13, 2026, coinciding with the pre-release schedule ahead of the full EP on April 21, sparking massive fan excitement on platforms like YouTube, Weverse, and Twitter. The video's cinematic quality, featuring drones, stunts, and AI VFX from acclaimed teams, is driving views and shares amid the group's rising popularity post-previous hits. Timing aligns with K-pop comeback season, amplifying visibility through HYBE's global promotion.[2][3][6]
💡Fun Facts
- 1Directed by Hobin, known for viral K-pop MVs, with a massive crew including stunt performers, drone pilots, and AI VFX specialists from HK Studio and Pieces Works.
- 2Features extensive SFX by Dynamite team and Guruguru for cast visualization, props, and makeup, including 'Guruguru Fairies' and 'Buddies.'
- 3Produced under YX LABELS in Tokyo, with involvement from HYBE heavyweights like 'hitman' bang on production.
- 4Includes Korean versions of fan-favorites 'Bewitched,' 'Sakura-iro Yell,' and 'HOTLINE' on the 6-track EP.
- 5Shot with advanced tech like Jimmyjib, FPV drones, and multiple camera assistants for dynamic, fiery visuals.
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『We on Fire』and Its Official MV is Now A
Hello. This is YX LABELS. 「We on Fire」 from &TEAM 3rd EP 『We on Fire』 and Its Official MV is Now Ava
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
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