T.I. - LET 'EM KNOW (Official Video)
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About the Creator
T.I. (Clifford Harris Jr.) is a legendary Atlanta-based rapper, entrepreneur, and cultural icon with over two decades in hip-hop. Known for his influential role in popularizing the 'Trap' music genre and his business acumen, T.I. maintains credibility as a pioneering artist and producer who continues to influence contemporary hip-hop culture.
What's This About?
"Let 'Em Know" is the lead single from T.I.'s highly anticipated final studio album, Kill the King, released January 18, 2026[2][5]. The track, produced by Pharrell Williams, represents T.I.'s return to music with a powerful statement addressing his enduring presence in hip-hop despite years away from the spotlight[1][3]. The song's title and album concept draw from chess metaphorâexplaining that becoming 'King of the South' makes one a target, with 'kill the king' being the ultimate game objective[2]. The official video, directed by legendary visual director Hype Williams, was released in late February 2026, showcasing cinematic production quality[3].
đ„Why It's Trending
The content is trending due to T.I.'s significant comeback announcement and the release of his first single in years, marking the beginning of his final album era[2][5]. The involvement of Pharrell Williams as producer and Hype Williams as director adds prestige and cultural relevance, while the philosophical concept of the album resonates with fans nostalgic for T.I.'s era of dominance in hip-hop[3]. The timing capitalizes on hip-hop's continued cultural prominence and T.I.'s legendary status in the genre.
đĄFun Facts
- 1The album title Kill the King was revealed in May 2021 through a lyric video for 'What It's Come To,' with T.I. stating this would be his final studio album[2]
- 2The chess metaphor behind the album comes from advice Big Boi gave T.I., explaining that when you're king, you become a targetâ'the name of the game is called Kill the King'[2]
- 3"Let 'Em Know" is produced by Pharrell Williams, one of hip-hop's most celebrated producers and collaborators[5]
- 4The official video was directed by Hype Williams, the legendary director known for iconic music videos throughout hip-hop history[3]
- 5Kill the King will be T.I.'s twelfth studio album, releasing through Grand Hustle Records via Epic Records[2]
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